That’s why we’ve done a lot of planning for 2020. We have no shortage of fun experiences or story ideas to share, but during the past year or so, we’ve lacked the follow-through to get it done. That is the exact pattern we’ve fallen into. That meme above haunts our dreams because it’s just too true. How many did we actually write about? Far too few. How many did we check out last year? Unknown. How many breweries have we visited in total? Countless. Without a long-term vision for the site, we sometimes didn’t even know what to write about. Often we struggle to remember where we’ve been and what we enjoyed. After visiting so many places, they all started to blur together. We wrote about a lot of things, sure, but with very little organization or focus. Unfortunately, over time we found we couldn’t keep up with writing detailed stories of every place we visited. We abandoned the goal but kept the blog, and never had to look far for topics to write about. We set our sights too high since new breweries were opening too quickly for us to keep up. Quickly, we realized “exploring all the breweries” was not going to happen. Our plan was to write about each stop to help us keep track of all the fun we had on our journey exploring all the breweries. When we started Bottle Makes Three (BMT) back in 2012, we did it with one goal in mind: we wanted to visit all the breweries in the state, and BMT was our way to keep track of the adventures we had while trying to visit them all.
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